Skindred release the Big Em Up video ahead of the You Got This tour
On October 7, 2026, Skindred released the video for Big Em Up. The song was already on the album You Got This, which came out on April 17 through Earache. On the chart dated April 30 it became their first number one on the UK Official Albums Chart, and it also topped the Official Vinyl Albums Chart. The video arrived three days before World Mental Health Day on October 10. It opens with a direct message for anyone living with anxiety or depression. The announcement does not name a director.
“It’s so easy to get overwhelmed by life and everything it throws at you, from your gas bill to a family tragedy or people just being negative and your timeline filling up with hate and negativity on social media. ‘Big Em Up’ is a simple message for everyone to check on their friends and to pick ’em up and to try and encourage some positivity back into the world. It’s a message me and my brothers in Skindred try and share in the music we play, so all we ask is for our fans and listeners to enjoy the single and to also share that message of positivity too. Please check on those around you. Big Em Up!!”
Benji Webbe
The Newport band mixes reggae, ragga, punk, and metal. In September, You Got This was nominated for the Welsh Music Prize. Jay Ruston produced and mixed the album. Jens Dreesen mastered it.
The You Got This tour starts October 23 at Rock City in Nottingham, where tickets are already running low. October 24, the second Nottingham night, is sold out. October 30 at Birmingham’s O2 Academy is sold out. On October 31, Alexandra Palace in London hosts Night of the Living Dred, a Halloween party, with Alien Ant Farm and Spineshank supporting. One pound from every ticket to that show goes to Metal for Good, a charity whose work includes mental health. The run then hits Dublin’s 3Olympia on November 6, Belfast’s Telegraph Building on November 7, and two nights at Glasgow’s Barrowlands on November 13 and 14. The first Glasgow night is sold out. A hometown arena show is set for May 8, 2027, at Utilita Arena in Cardiff.